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A specialist growth agency for beauty clinics & fashion brands

Scaling beauty clinics & fashion brands through precise performance marketing

We partner exclusively with ambitious beauty clinics and fashion houses to drive profitable, taste-led growth through data-driven Meta advertising, editorial creative, and conversion optimisation.

Editorial Meta advertising for aesthetic, taste-driven categories
★★★★★
Rated 5.0 — Trustpilot
€180M+
Media under management
60+
Beauty & fashion brands
€4M+
Monthly ad spend
18
Markets active
10+
Years of experience
Operating across taste-led markets worldwide
United KingdomDenmarkSwedenNorwayFinlandGermanyNetherlandsBelgiumSwitzerlandAustriaFranceLuxembourgIrelandSpainItalySingaporeUnited StatesCanada+ many more
Our story

The journey

Nidus started the way most real things do — three friends, a shared frustration, and a bet that we could do it better. Established in 2022.

We noticed that aesthetic clinics and beauty brands were being let down by agencies that didn't understand the industry. Generic ads, no real strategy, and money being wasted. So we started doing it ourselves.

The results grew faster than we expected. €180 million in managed spend and 60+ brands later, we're still the same three people — just with a lot more data.

Partners

Trusted by leading beauty & fashion brands

We partner with aesthetic clinics, skincare houses, ready-to-wear labels, and luxury fashion brands across Europe and North America.

Monica Nera
Amai Amara
Brahmaki
Señorita
Isabel Moore
Design by Si
Proche
Yvonne S.
Força
Ravada
Ria Ria CPH
Angel Ruche
Sally Skoufis
Teya
… and many more
In the press

Our partners featured in

Partner brands recognised by the world's leading beauty and fashion publications.

Maison Dahl
Featured in
Vogue
Skin Atelier
Featured in
Harper's Bazaar
Edition Nord
Featured in
Business of Fashion
Clinic Nordique
Featured in
Tatler
The discipline

Why beauty & fashion require specialist expertise

Understanding these nuances is what separates a category-native partner from a generalist agency.

Editorial fluency

Every asset is composed to the brand's visual standard. Creative reads as the brand itself — not as an ad pretending to be one.

The taste horizon

Beauty and fashion customers buy on aesthetics and trust. We architect funnels that respect the considered buying cycle of the category.

Brand-appropriate creative

No vanity hooks, no discount-led shouting. Creative that holds its own next to your editorial feed.

Cross-border nuance

A Parisian buyer behaves differently to a Copenhagener. We localise tone, casting, and audience for each market.

Attribution that holds

Server-side events, CRM reconciliation, in-clinic booking and POS uploads. No screenshots of Ads Manager — auditable numbers.

Platform discipline

Meta sells differently to an aesthetic patient than to a ready-to-wear shopper. We know which products map to which placements.

Platforms

Multi-platform excellence

Expertise across the platforms that matter for beauty and fashion advertising.

Meta
LinkedIn
Google Ads
TikTok
Klaviyo
Pinterest
Results

Key performance highlights

Recent breakthrough results from our beauty and fashion partners.

+€9M/yr
Revenue lift with retention funnel & international ad strategy
£238k/mo
Monthly revenue scaled with Pinterest + Meta Ads
kr 11.5M/mo
Monthly sales generated via Pinterest + Meta Ads
+145%
Total sales growth, month over month
+161%
Order volume growth, month over month
+93%
Session growth from paid social
Case studies

Real transformations

From stalled growth to brand-true, compounding scale.

Fashion brand — Pinterest + Meta Ads

Month-over-month scale-up
Before nidus
Sessions
414,000
Total sales
kr 6.36M
Orders
7,541
After nidus
Sessions
799,375
Total sales
kr 11.52M
Orders
12,141
+81% revenue, +61% orders

Fashion brand — Pinterest + Meta Ads

Month-over-month scale-up
Before nidus
Sessions
38,670
Total sales
£97,309
Orders
703
After nidus
Sessions
74,632
Total sales
£238,407
Orders
1,835
+145% revenue, +161% orders

Fashion brand — International scale

Year-over-year transformation
Before nidus
Sessions
4.05M
Total sales
SEK 80.8M
Orders
97,860
After nidus
Sessions
7.78M
Total sales
SEK 103.5M
Orders
114,495
+€9M/yr, +28% revenue
★★★★★
Rated 5.0 on Trustpilot — read reviews

What our partners say

Trusted by founders and marketing leaders at leading beauty and fashion brands.

"nidus transformed how we approach paid acquisition. Their grasp of brand-true creative is the only reason we let an agency near our feed at all."
Mariel Holm
Head of Marketing, Maison Dahl
"They do not just run ads — they understand our brand language, our patient psychology, and how to communicate trust in 15 seconds."
Kate Sørensen
CMO, Clinic Nordique
"They immediately understood the nuances of selling aesthetic treatments and built funnels that respected both the brand and the booking target."
Isabella Reyes
Head of Growth, Skin Atelier
"They helped us expand into four new EU markets with localised casting and creative. Best growth investment we have made."
Jesper Dahl
Founder, Edition Nord
"They understand what visual language resonates with the considered buyer — and how to write copy that sells taste, not the dopamine hit."
Mathilda Berg
Head of Digital, Maison Vega
"Their strategic guidance on positioning, creative, and CRM has been invaluable. 400%+ qualified growth while staying on-brand."
Jessie Lindqvist
Founder, Reform Skin
Why we are different

Beauty & fashion specialists

We are not a general marketing agency. We exclusively scale beauty clinics and fashion brands.

For ten years, we have focused exclusively on the aesthetic and fashion categories — clinics, skincare, ready-to-wear, and luxury houses. That specialisation is the moat: we understand brand standards, considered buying cycles, and the visual literacy that generalist agencies simply do not see.

We have driven more than €180M in measurable revenue across 18 markets — without a single brand-tone compromise.

Meta excellence

Facebook & Instagram campaigns engineered for beauty & fashion buying cycles, with audited ROAS of 4.0–8.0x.

Conversion optimisation

Custom-built landing pages, booking flows, and PDP enhancements designed for taste-led products.

Email & CRM

Klaviyo and Braze flows that nurture browsers into qualified pipeline — and pipeline into long-tenured customers.

Creative strategy

Editorial creative that performs in the feed and reads as the brand itself.

International expansion

Proven multi-market launches across the Nordics, DACH, UK, France, and beyond.

Strategic partnership

Beyond execution: a growth partner with deep knowledge of aesthetic and fashion categories.

What we do

Full-service growth marketing for beauty & fashion brands

Meta ads management

Complete Facebook & Instagram strategy and execution. From brand-true campaign architecture to creative testing to daily optimisation.

Email & lifecycle

Strategic Klaviyo and Braze implementation: welcome flows, abandoned-cart sequences, post-purchase nurture, and lifecycle campaigns.

Conversion optimisation

Landing page design, booking flow enhancement, PDP refinement, and A/B testing to maximise every qualified visitor.

Creative strategy

Ad creative direction, copywriting, and content strategy that resonates with the considered beauty and fashion buyer.

Multi-platform advertising

Expertise across Meta, TikTok, Pinterest, Google Ads, and influencer-led media to reach your ideal customer wherever they discover.

Strategic consulting

Ongoing guidance on collection launches, clinic openings, market expansion, and long-term growth planning.

Meet the team

A focused team. Direct access to the founders running your campaigns.

No account managers, no juniors. Every mandate is led personally by a partner.

Sofus Lyngdal

Sofus Lyngdal

Founder & CEO

Performance marketer specialising in aesthetic clinics and beauty brands. Built Nidus to do one thing well — turn ad spend into booked appointments.

Gustav Stig Ansdal

Gustav Stig Ansdal

Co-Founder & Head of Growth

Scaling beauty clinics and fashion brands through performance advertising across Meta, TikTok, and Pinterest. Former paid social lead at a leading skincare brand.

Victor Anil Jacobsen

Victor Anil Jacobsen

Co-Founder & Head of Creative

Creative strategist specialising in aesthetic and beauty brands. Turns clinic content into scroll-stopping ads that book appointments.

Our process

What working with us looks like

From first call to brand-true, profitable scale — here is exactly what happens.

  1. 01
    Week 1

    Audit & strategy

    We audit your Meta account, brand consistency, and creative library. You receive a full written strategy deck within seven days — before you pay anything.

  2. 02
    Week 2–3

    Build & launch

    Campaigns go live. We build your full funnel — prospecting, retargeting, and lifecycle — with creative crafted to match your editorial standard.

  3. 03
    Month 1–3

    Optimise & scale

    Daily monitoring, weekly optimisations, biweekly calls with the partner directly. You receive a live dashboard and a written report every month.

  4. 04
    Month 3+

    Compound growth

    We expand to new channels, audiences, and markets as performance compounds. Most partners see their strongest results between month three and six.

Who we work with

We partner with beauty clinics and fashion brands doing €500k–€10M+ monthly revenue — or running comparable booking volumes and acquisition budgets — who are ready to scale without compromising the brand. If that is you, the audit call is the right first step.

Begin

Ready to scale?

Book a discovery call to discuss your brand's growth potential. We accept a small number of new mandates each quarter, by partner consensus.

Book your free auditnidusmedia@gmail.com